Digital Marketing Generalist
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4 años de experiencia, Técnico hasta Especialización/ Maestría
Salario a convenir
Medellín
Requisitos para aplicar a la vacante:
- Minimum 4 years of experience.
- Proven, successful track record of managing Social Media strategy: content calendar planning, market and trend research, social post creation (copy and creative), platform-specific channel strategy, scheduling, community management (comments, DMs, engagement), audience growth, reporting, analytics, and continuous optimization based on performance data.
- Proven, successful track record of managing SEO strategies: on-page and off-page SEO activities to improve domain authority, organic keywords, organic traffic, and search rankings, including keyword research and content optimization, technical SEO (site speed, indexation, structured data), backlink and domain authority building, and ongoing performance tracking through tools like SEMrush, Analytics, and Google Search Console.
- Proven, successful track record of managing SEM strategies: campaign strategy and setup across platforms (Google Ads, Meta Ads), keyword and audience targeting, ad copy and creative development, bid and budget management, A/B testing, conversion tracking, and ongoing performance optimization based on ROAS and cost-per-acquisition metrics.
- CRM and tracking integration: hands-on experience integrating ad platforms (Google Ads, Meta, etc.) with CRM systems for lead attribution, plus setting up and maintaining tracking infrastructure (pixels, conversion APIs, UTM parameters).
- Education: Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field, with a specialization, diploma, or certification in Digital Marketing. Relevant hands-on experience (SEO/SEM/Social Media certifications from Google, Meta, HubSpot, etc.) can substitute for a formal degree if the track record is strong.
- English level: C1/C2.
Habilidades
- Digital Marketing
- SEO
- SEM
- Google Ads
- Meta Ads
- Google Analytics
- Google Search Console
- SEMrush
- CRM
Palabras clave:
Growth Marketing Specialist, Digital Marketing Specialist, Full-Stack Digital Marketer, Performance Marketing Generali, All-Channel Marketing Speciali, Digital Marketing Coordinator, Multi-Channel Marketing Specia, Digital Marketing Executive, Digital Marketer
Ver empresa: ArrowFin Colombia SAS
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